How to Set-up Instagram Shopping for Fashion Retail

360 Creative Innovation Hub
2 min readMay 25, 2020

When you consider that more than 200 million Instagram users actively engage with brands by visiting at least one business profile per day, you begin to realize that not selling actively on Instagram is a terrible mistake in 2020.

Well, that is just reach! Instagram took things to a whole new level when they introduced Instagram Shopping. An Instagram Shop lets you integrate your product catalog with your Instagram profile. In turn, this allows you to promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on your profile.

Set up yours by following the simple 5 Steps shown below.

Step 1. Check and be sure that you’re eligible for Instagram shopping.

To be eligible, you must be located in a location supported by Instagram Shopping. Your business must sell physical goods; you must read Facebook’s commerce policies and be sure you are in compliance. You Instagram account must also be a business account and must be connected to a Facebook Page.

Step 2. Connect to a catalogue.

You should now connect your Instagram business page to an exsisting Facebook Catalogue using the Catalogue Manager; a tool created by Facebook to manage their ecommerce features. You can setup your catalogue manager here

Step 3. Sign up for Instagram Shopping

Once your account and catalogue are connected, go to the Instagram app to sign up for Shopping. Go to your profile’s settings, tap Business and tap Instagram Shopping.

Follow all the steps carefully and submit for review. If everything was done correctly, you should be up and running in a few days.

Step 4. Create your first shopping post or story.

Once your signup is complete, you can now start adding product tags and stickers to your Instagram posts and stories to promote the products in your catalogue. Start creating a post as usual and tap ‘Tag Products’ to add a product from your catalogue. You can feature up to five products per image or video post, and up 20 products on multi-image posts.

Step 5. Get familiar with Shopping Insights.
Shopping insights can tell you more about what your customers want, so you can offer more relevant products and sell better.

Now you know how, it’s time to start selling!



360 Creative Innovation Hub

Vertically-integrated fashion Accelerator, with a co-working space dedicated to nurturing, expanding and accelerating emerging fashion creatives, towards better