Introducing Facebook Shops: 7 Benefits for your Small Business

360 Creative Innovation Hub
2 min readMay 28, 2020

Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.

With Facebook shops, people can find your entire collection and buy them easily as they would in a physical store. If potential ‘shoppers’ need help choosing a product, or they need any kind of information, just like they would ask your merchandiser in a physical store, Facebook Shops allows them message you through WhatsApp, Facebook Messenger or Instagram Direct to ask questions, get support, track deliveries and do about anything a customer will need to do before deciding to make a purchase.

In fact, there are plans to make it possible for customers to view your shop shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct, now that’s genius.

Here are some benefits and reasons you should set up shop NOW!

  1. It is incredibly Easy to Setup, you can set it up yourself, or engage a Social Media expert to put you through
  2. Your buyers are on Facebook
  3. One account handles it all: You manage the store from the same Facebook Account
  4. You get one of the Smarted analytics available today, to track your customers and make informed decisions
  5. You can even customize your store easily with your brand colours
  6. You can Track all Facebook engagement and reward your customers with discounts
  7. You can choose how to get paid; checkout externally or they chat you on Facebook to buy

If you need help setting up your Facebook Shop, send us a Whatsapp message using this link,%20360%20Creative%20Hub



360 Creative Innovation Hub

Vertically-integrated fashion Accelerator, with a co-working space dedicated to nurturing, expanding and accelerating emerging fashion creatives, towards better