The importance of a website for marketing extends to every aspect of your digital marketing strategy. As the backbone of your online presence, every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website. As such, it’s important you have one that gives consumers a clear idea of what your brand is about and what types of products or services you offer.
If you don’t have a website yet, now is your time. It’s never been easier to create your own tiny slice of space on the ever-burgeoning web. A place for you to share your opinions, build out your portfolio, impress those recruiters and investors, start selling your handcrafted products, advertise your services — the list is endless. There’s something so freeing about designing a space that feels completely reflective of you — it’s like an Instagram bio or Hinge profile on steroids (but with less pressure and more fun). We know right? But first, we need you to take this quiz:
If your answer is Yes, Yes and Yes, you need to get your business online. It is definitely time to start the business or online store you have been dreaming of.
With the emergence of new platforms like Squarespace, WordPress et al, you can be guaranteed an easy — and beautiful — way to get your portfolio, side hustle, commerce business, you name it, up on the internet in no time. Some of the website builders like Wix, WordPress, Site123 offer free services and you can upgrade your website later on by paying a fee from $4 — $45 depending on the website builder. They are also easy to use even without being a web developer.