Creating a Media Kit for your Brand

What is a media kit?

What to do before you send a media kit

What should your media kit contain?

  • A very clear picture of your brand’s Logo.
  • A company overview/mission statement explaining your brand in very broad terms for those who may not already be familiar with it.
  • A personalized letter of introduction to the member of the media receiving your kit.
  • Additional information about your brand or company giving detailed information about your company and what it offers to key audiences. Note that this should be brief so as not to lose the interest of your audience.
  • A FAQ sheet answering the most common questions journalists may have about your brand.
  • Any supporting audio or visual materials that will help your brand come alive. This could be a mini look book, videos or BTS (Behind The Scene).
  • A press release itself (an article or story about the collection you want published).
  • Links to your website and social media accounts. Add backlinks too where necessary.
  • Make sure to add all the pictures and videos in the same mail or document as not all journalists will have the time to download and open different files. All they need is to copy and paste the content of the document.

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360 Creative Innovation Hub

360 Creative Innovation Hub

Vertically-integrated fashion Accelerator, with a co-working space dedicated to nurturing, expanding and accelerating emerging fashion creatives, towards better